3D Rendering styles for residential architecture


Residential architecture, i.e., home building projects undertaken by national builders, greatly benefits from residential architectural rendering. Rendering involves creating a 3D image with colors and shadows so designers, contractors, and potential clients have a precise idea of ​​the appearance of the completed project. In addition to developing designs accurately, 3D architectural rendering can help identify any potential challenges early in the design process and effectively present design ideas with partners and customers.
Home builders generally create images of individual houses, as well as street scenes or site images, so that potential investors or buyers can view the proposed purchase in the context of the street on which their home will be placed. These scenic landscapes or street scenes are generally used as part of the broader marketing materials used by home builders. This material generally includes 3D rendered images, street scenes, house plans, and flyers that show the rendering and floor plans of each house and site maps, which can show development phases for larger sites.
Using a 3D CAD model, a rendered image can be created to provide a realistic and detailed view of the house. There are three common types of 3D rendering: Exterior, Interior, and Aerial Rendering
• Interior 3D Rendering - A view of the interior of the home, including a 3D view of the floor, furniture, and lighting. Ultimately, it must provide viewers with a perspective on home life.
• Exterior rendering: a view of the exterior of the house, mainly an elevation view of the facades, lighting according to the time of day, shadows and reflections, with the exception of lighting. , vegetation and landscape, is also included in this perspective. The combined effect should allow viewers to understand how the house will relate to the environment and to neighbors.
• Aerial rendering: a top view, this perspective is generally used for large projects. Includes landscapes and buildings around the projects.
Each type of 3D rendering can be presented in a specific rendering style. In general, all 3 types will be represented in the same style to maintain continuity and provide accurate views.
Technological progress has allowed to pass the visualization of houses from hand-drawn 2D sketches of old computer-generated images that are photo realistic canvases. Beyond the accurate rendering of interiors, exteriors, and aerial views in the form of three-dimensional shapes, the rendering allowed artists to add emotions, a sense of lightness, luxury, and can even show how people can use spaces. In addition to presenting the potential of the houses, each artist has his own individual interpretation of the functionality of the space.
The factors that influence these interpretations can be:
• Creativity: shaped by the interests, activities, experiences, background and education of an artist.
• Unique style: each artist will have their own style.
• Criticism: Artists will take into account positive and negative comments to improve their designs.
• Environment: the building environment, materials, type of soil at the site, neighboring structures.
Some of the most popular 3D rendering styles try to incorporate mood and lifestyle preferences into your presentation. Advances in technology have allowed color, lighting, framing, texture and angles to be used to help realistically compose attractive interior and exterior visuals for homes. Some of the rendering styles that have evolved as a result even borrow names and approaches from the world of cinema.

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