How to get the right look for your building using 3D Architectural rendering?

3D rendering is the most used rendering technique in modern architecture. However, some architectural rendering services have chosen it without considering how to fully exploit its strengths in different cases. Let's take a closer look at 3D CAD design services.

This form of representation is by far the most accurate method to present the exact measurements of a structure. This benefit is particularly useful for presentations in sales and marketing contexts, since investors receive the most complete interpretation of the project, including different angles with detailed characteristics.

3D rendering also offer the advantage of seeing changes throughout a project, since the image can be transformed instantaneously and effortlessly at the request of the client.

In addition, it is still possible to work with 3D CAD drawing services that can be animated through virtual tours and step-by-step procedures, which adds a new level to the viewer's experience.

Visualize innovative or extravagant structures to simulate the experience of seeing them in person. Process marketing campaigns that may require an extension beyond a single image. Visualize the projects that are being tested in design.

Black and white rendering

Color is an excellent tool to transmit the atmosphere and interests, but it should not be the only alternative in which you think. The most important advantage of choosing a black and white representation instead of a color in the architectural representation is to avoid the distractions of the general concept. In some scenarios, the colors of an image do not emphasize the strengths of a design, but rather distract the audience.

In particular, it draws attention to lines, shapes, lights, shadows and perspectives. From an artistic point of view, this is a particular advantage for images with a wide range of tonal values, such as extreme blacks to extreme whites and varying shades of gray. This allows the visual dimension of the representation to shine without overloading the viewer.

In addition, color schemes that result from certain trends in design or digital processing tend to suggest unconsciously specific times. While this may result in an intentional decision to use color, it may also be a reason to eliminate it. The black and white representations evoke a timeless and traditional aesthetic that may be more appropriate for the current project.

Watercolor rendering

This has the opposite effect of the black and white representation, since it emphasizes the environment that a building can evoke when it is in the real world, as opposed to the technical details of the project. This gives you not only complete control over the configuration of the image, but also a degree of artistic license to achieve the desired mood. Instead of emphasizing lines and shapes, it emphasizes harmony and fluidity.